Re: Is the Super Powers packaging a clue?
Posted: Sun Feb 23, 2014 3:21 amTruwe wrote:packerbacker180 wrote:Box art (especially on DCIE) was never Mattel's strong suit.
I'll second that. They are doing a better job on the Total Heroes box art but at the cost of the figures, which are a giant step back from DCUC figures.
And what makes it really sad is how many resources Matty sinks into packaging - the paintings on the DCIE stuff were almost always bizarre and strange. They should have just used a picture from the comics.
Or, take a cue from SW Black and just do plain packaging. "A sexy cover isn't why an album sells. You tell me - The White Album? What was that? There was nothing on that goddamn cover." Name that movie!